thedailywhat:

Ad Campaign of the Day: The tap water crusaders at Tappening have stepped up their anti-bottled water game with the launch of a decidedly controversial new ad campaign called Start a Lie, which aims to knowingly spread fabrications concerning bottled water production.

“If bottled water companies can lie, we can too,” say the folks at Tappening. Abigail Van Buren responds: “People who fight fire with fire usually end up with ashes.”

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